If our children don't see people like themselves succeeding in a particular career, they will not believe it's a possibility for them.
We aim to ensure that our children believe that they can achieve ambitious goals in order to be a success in any career they wish to follow
We know that even at the young age of three or four, children are already starting to form their first aspirations. By six they are starting to have opinions on what they think they can or can’t do in the future. By the time they’re 10, young people start to make decisions which could go on to limit their future options.